New FirstEnergy Ads Feature Three Employees

November 24, 2019

Over the past year, our Brighter Future ad campaign has helped further strengthen our brand as a forward-thinking utility dedicated to making a brighter future for our customers, communities and the environment.

Two new TV commercials will soon begin airing as part of this campaign. The first ad focuses on two engineers who bring a fresh perspective to serving customers by creating a smarter grid. The second ad, which customers will start seeing in March 2020, highlights a lineworker who finds the reward in delivering what matters most to customers – the safe, reliable and affordable energy that powers their everyday lives.

The Engineers

The Lineworker

By featuring the stories of our employees working to serve customers today and the investments we’re making in technology and in our workforce, each ad in the Brighter Future campaign reinforces our commitment to meeting our customers’ needs going forward.